Conclusion

Our visit to Claire’s and the interview with a local store manager gave our team valuable insight into how the company operates at both the corporate and store levels. Through this experience, we learned how Management Information Systems (MIS) are used not just to process sales or manage inventory, but to create a more engaging customer experience and support employee tasks behind the scenes. Observing Claire’s structured sales process, as well as their use of POS systems and social media tools, helped us better understand how technology supports daily retail operations.

One key takeaway from the store visit was how much staff rely on digital systems like POS terminals and inventory tools to manage time and serve customers efficiently. We also gained a clearer view of the challenges Claire’s faces, such as outdated systems, slow restocking, and missed opportunities with customer data. These findings helped shape our recommendations for RFID tagging, AI-based forecasting, and cloud-based systems that would modernize operations and improve performance across locations.

This experience gave us a new appreciation for how much behind-the-scenes technology drives what customers see in retail. Seeing real-world tools in action helped us connect classroom learning to actual business decisions, making the concepts we studied feel more practical and relevant.

We would like to sincerely thank the store manager who took the time to speak with Claire Dias during her visit. Their input was essential in helping us connect our research to real-world practices, and we appreciate their openness and support in completing this project.